After a wonderful Panel Discussion last night at Brain Station with Mary Young, CEO and designer of Mary Young Lingerie, Dhani Oks Founder of UN//TY, co-founder of Off the Grid, Founder of This Shirt Built A School In Africa, and co-founder of Academy of Lions, to name a few, Amber Joliat, founder of MISFIT Studio, and Blogger Lauren McPhillips from This Renegade Love. I have finally had my “AHA” moment as to why I have been unable to upload another blog post. I have been struggling with merging my two loves, psychology and the essence of one’s style, in a meaningful and authentic way that speaks from the core of what I stand for.
I have to admit that I am still in awe as I read the many bloggers I follow, how effortlessly their words seem to dance on my computer screen as I amusingly read away. They’re funny, informative, engaging and for the most part very authentic. They know who they are, what they stand for, and most of all they know what their brand represents. It’s impressive that in a sea of similarities, they somehow stand out.
In my moment of clarity I was able to admit to myself that I am still struggling with the “VOICE” of my blog, the true vision of my business and what I would like to create for the future. I do not want to paint myself in a way that is not true to who I am. I would not be sustainable if I did.
I have decided that lack of awareness is okay. I don’t need to have it all figured out just yet. As my brand evolves, so will my voice. I know that I wish to inspire others to live with a certain amount of grace through their own path with style. I know I have mentioned throughout my blog that Style is SO MUCH MORE than fashion. It is the way you walk, the way your energy graces or disrupts a room. It all depends on what you want to bring to the table, and how you want to be remembered. I also want to be able to have some aspect of social enterprise through the creativity of not only myself but also others. I want to develop a community of likeminded people doing extraordinary things that inspire others to live life with purpose. That inspiration piece is part of the reason I came up with the name Inspired Ego.
Through attending this panel discussion it reinforced the following:
Community is KEY!! Know who your community is. Work with people who work with you, engage with them authentically and build on those relationships. Honour their wants without compromising your own. Try to create what you are looking for, as in, “where would you want to hang out”? Paint the bigger picture for others and you will find that others will want to participate.
“Things come from hunger, community and connection” don’t be afraid to go after what you want. Decide what you are here to do, know your vision, and then decide how you are going to give back through your passion.
The hard times make your brand “the struggle is the strength” this is what makes your brand unique. Things are not always going to be easy; the struggle gives your brand a story and depth. Just remember to stick with it and honour your passion even when it feels impossible.
Put on your blinders to what everyone else is doing and pay attention to what you are doing because “you can’t compare your beginning to someone else’s middle”.
Consistency is so important but mistakes are also of great value. Know what your community likes and dislikes. What is important to them? When you establish a relationship and trust, ask your community for feedback. Its important that they, your community, knows that you value their opinions.
Understand that you, above all others, have to believe in what you are doing and your process. It takes time and dedication, remember, no one is an overnight success. That means there will be some sacrifices; “You may have to say goodbye to a lot of things to say hello to the good that will come”.
The number one piece of advice was TO BE AUTHENTIC! People can read right through the facade when you are trying to be something you’re not. You also want to be able to keep it going long term.
So the take away from all of this is be true to yourself, your vision and your voice will come. Don’t be afraid to let your lights shine babes, and enjoy the ride. xo
Inspiration, Adventure and Stylish living on purpose...